But is it fake?
Some digital, some social, some marketing, some random.
But is it fake?
Dear Nintendo People,
In your recent TV advert you say that your new Super Mario game is the game that "Everyone" has been waiting for. I may have been in a alcohol induced haze at the time, which is certainly not out of the realms of possibility, but I don't remember you calling me up to ask me. If you had, then I would have told you that, surprisingly, I haven't been waiting for this game to come out at all. Therefore, if you have asked the opinion of the other 6.8 billion people on the planet, could you please change your advert to clearly state that this is the game that Everyone apart from Rob Horan has been waiting for.
Yours,
Rob Horan
And now a rant.
I work in advertising and what we try to do is either create product or brand differentiation or create perceived value. Sometimes we do this by educating consumers as to how a certain product will make them feel a better person or by showing consumers how the product will improve their lives.
Lacoste's folding shirt folding magic TV advert is a great piece of work and the YouTube fraternity couldn't wait to show you how it's done.
A random bit of collaborative blog writing in the early hours of one Sunday morning with Vicky, both of us potentially drunk.
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